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Personal URLs
Personal URLs invite each of your mail recipients to their unique private landing page of your product or service. You can also invite them to learn more - at their own convenience. Personal URLs play an integral role in building an effective email marketing database.Your mailing list is used to automatically generate Personal URLs for each individual record in your mail file.
These Personal URL landing pages differ from standard websites in that they:
- Integrate and expand the direct mail message or offer.
- Personalize the responder's initial visit with variable data and images.
- Produce multiple versions to meet list segmentation requirements.
- Set marketing triggers to flag important responder preferences.
- Provide links to individual database entries.
- Inform your sales force (through multiple communications platforms, including CRM, email, cell phone and pager) who visited your website and when.
- Generate powerful reports, allowing you to gain immediate insight into the effectiveness of your campaigns.
- Track results by individual responder, visitor profile, or any other criteria.
- Assist the seamless flow of data from Personal URLs into our email database to create a highly effective email marketing campaign.
Gain immediate insight into the effectiveness of your campaign, we provide you with comprehensive, actionable reports.
We can enhance the relevance and effectiveness of your VIP landing pages and adjust "Next Steps" according to each responder's input. Our profiling and segmenting strategies allow us to launch targeted follow-up campaigns.